- Rebranding
- Brand strategy
- Visual identity
How do we transform a brand by connecting with its essence and generating a visual identity that represents its spirit?
"Trips that move your soul (your heart)" was the first description this Spanish team gave us about their travel agency. Alayca is much more than a tourism agency, it is a platform through which people can connect with the soul of destinations.
Through a rebranding process, we accompanied the team to redefine the purpose, Social Potential, values, personality and brand identity. We built a new strategy that reflects the wilder and more spiritual side that characterizes the types of trips that Alayca offers around the world.
Thanks to the experience and infinite patience of the girls at Marcas que Marcan, our visual and brand identity have come to life in every sense. The result of the rebranding has been very satisfactory, it perfectly conveys the essence of our trips and allows us to connect in a more special way with our potential clients. It has been a pleasure working with you, girls. Thank you so much!
