- Brand Strategy and Verbal Identity
- Marketing and Communication Strategy
- Strategic alliances
How do we build a brand that others can embrace as their own? How do we create community and make our brand a tool to integrate sustainability into businesses?
We met the Compostame team by giving a Branding workshop in the Impact Entrepreneurship program organized by Mayma with the support of Mercado Libre. An emerging brand with big ambitions is exactly what motivates us to work, and with Compostame we found much more than a sustainable packaging brand.
COMPOSTAME is a sustainable packaging brand that seeks to eradicate plastic. The brand created its own designs from renewable and plant-based sources that can be composted. It provides massive, social and sustainable solutions with the aim of offering viable alternatives to care for the environment, changing the conception of waste.
The brand's Social Potential is "Integrating the circularity of the earth with versatile tools to coexist in balance in cities." The packaging comes from the earth, from renewable and plant sources, and after use, they compost, returning to the earth, generating a cycle that returns to the origin. The versatile tools are the means to adapt the packaging and wrapping needs that arise in urban life, as well as the services that may be needed in composting. All this seeks a balance in city life, between people and with the environment. The purpose of the brand, its essence is "discovering the rhythm of the earth in each one," inviting us to rethink our relationship with the earth and discover within ourselves, the natural rhythm that guides us.
The greatest impact the brand generates is environmental, by offering alternatives to plastic, which allows multiple industries to replace their packaging with a sustainable one. It reduces the carbon footprint by distributing unassembled containers, therefore taking up less space, and contributes to waste reduction. In addition, the brand generates positive social impact in alliance with an organization that promotes equal opportunity, who are responsible for assembling the containers if required.
Together we worked on developing the brand strategy, the verbal identity of the brand, through which we defined a personality, tone and voice, the marketing and communication strategy setting monthly positioning and launch objectives, and the development of a strategic alliance map that allows positioning in the category and industry.
MQM accompanied us at a key moment. They helped us bring COMPOSTAME to life. They framed our ideas and visions of the project into a brand identity, which would make the steps that followed entering the commercial world much easier. Working with MQM is always a great pleasure. They invite us to deconstruct what we take for granted and through active listening, refreshing and inspiring encounters are generated.
