- Branding
- Communication strategy
How can we empower a brand that was born to maintain peace through sustainable tourism in indigenous territory?
The Econawa team contacted us from the depths of Putumayo, between the Amazon and the Andes, in Colombia, with the aim of accompanying them to work on their brand strategy: a sustainable tourism company that designs, develops and markets authentic experiences. They bring their indigenous and mestizo way of life in an entertaining and friendly way, with the aim of preserving peace in a territory that had been harmed by armed conflict and now saw hope for community development in their experiences. In addition, all their offerings are completely sustainable and contribute to the wellbeing of communities.
We immersed ourselves in their culture, their roots and their future projection, to accompany them in developing the visual identity of the brand, based on the logo they already had. We also strategically advised them so they could optimize their website and communication channels.
We want to express our most sincere gratitude to "Marcas que Marcan" for their valuable support in updating our brand. Their commitment, creativity and professionalism were fundamental in the process of defining our identity and projecting what we are today. Thanks to their guidance, we managed to establish a coherent, authentic image aligned with our values. Their willingness to guide us, listen to our ideas and provide concrete solutions was key to moving forward with security and confidence.
