FEST emerged from Catalyst Now, an organization that brings together impact ecosystem actors from around the world. FEST's purpose was clear from the beginning: to accelerate and increase funding for systemic change that addresses social, economic equity and the climate crisis.

A community created by people from all continents needed an identity that embraces diversity and enthusiasm for driving different finances.

When working on FEST's identity, we focused on representing its purpose with the figure of a flame, capable of igniting many more people and organizations enthusiastic about doing things differently. We integrated a wide range of colors that sought to represent the plural perspective of those who are part of the organization, who not only participated in the entire creation process, but also in the final decision regarding how to represent themselves.