Pro Cuyo is a Social Enterprise from San Juan that was born with the aim of accompanying families to progress through accessible and inclusive financial services. It provides consumer credit, for entrepreneurship, access to health, tourism and many other benefits that contribute to improving the quality of life of people living in challenging contexts.

Through a rebranding process, we managed to accompany the team in reconnecting with the essence of the brand and develop a collaborative process that allowed the organization's collaborators and founders to express their vision about the objectives, purpose and values of the company. Based on this, work was done on a visual and verbal identity that reflects the impulse that the company gives to people.