- Rebranding
- Ethnographic research
- Brand strategy
- Visual identity
- Graphic design
- Social media content
- Web strategy and development
How do we make a brand dedicated to family support through remittances feel close to migrant people?
This was the challenge Remitee brought to us. This company dedicated to money transfers and phone recharges from Argentina and Chile to more than 30 countries worldwide, was very clear that they needed to modify their brand to reach the hearts of migrant people and be able to offer what they do in a clear and effective way.
We partnered with La Dupla to conduct ethnographic research where we listened to migrants of different nationalities and contexts, to understand their challenges, dreams, motivations and the realities they live. We found insights around life away from loved ones and how help is generated at a distance.
Together with the conclusions we achieved by listening first-hand to potential users, we facilitated branding sessions with the brand's founders to build the brand strategy and its subsequent rebranding, which encompassed the entire visual identity and the development of a comprehensive brand manual, which was shared with other organizations that also work with the brand.
Although the name remains, we did great work reflecting and re-discussing Remitee's identity, how we want to present ourselves to migrants, how we want to talk to them, etc. For me it was something very moving, with many emotions, since I had also been part of the previous process. I'm super happy and proud of the new brand.
