T+ACTIVA is an event that emerged in Tandil from the alliance between Mirador, the Municipality's Environment Directorate, Marcas que Marcan and 3C. A day of cleaning natural areas, workshops and talks on entrepreneurship with positive impact, and activities with the aim of raising awareness and inviting action were developed. Although the weather did not accompany the day and forced it to be done on two consecutive dates, the seed was planted and allowed the community to begin to activate.

Marcas que Marcan carried out all the development of the strategy, brand identity and communication materials that were disseminated through different media.